Featured Search Engine Books
Search Engine Optimization for Dummies by Peter Kent (Author) Build sites search engines love, and see your business boom. Find out how to make your site pop to the top when the search is on. Search engines, search directories, search systems -- it’s enough to make you search for antacids! Well, relax -- this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay-per-click search engine advertising, what your site needs to lure search engines, how and where to register, and more. Discover how to: Choose powerful keywords for your pages, Increase visibility in search engines, Avoid penalties, Encourage other sites to link to yours,Track your hits, Use pay-per-click advertising productively A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages, Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks.* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important,Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking. Companion Web site includes articles and links to important news and registration sites.
Search Engine Visibility by Shari Thurow. Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike. The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes. Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
Search Engine Optimization on an Extreme Budget by Nonstop Internet Staff. Your number one source of traffic for your web sites is the search engines. Especially if you have a limited budget to work with. In fact, your longevity in the Internet business lies with your success in the search engines. This quick, easy-to-use practical guide discusses search engine optimization (SEO) on a budget. It is possible for a small business or a hobby site with less than a hundred dollars for marketing, to obtain as much traffic as any well-heeled web site with a budget in the thousands to hundreds of thousands of dollars in a marketing budget. An amazing fact is that the Internet allows a web site to generate traffic with zero funds and compete with the bigger companies and even generate more traffic than the big boys.
The key to making this happen is effective SEO. This guide shows you how. Quickly and to the point, with tips and warnings.
Search Engine Advertising : Buying Your Way to the Top to Increase Sales by Catherine Seda. Search engine advertising is a powerful channel for connecting with customers who are actively seeking to buy, but managing a successful search marketing campaign is anything but easy. Catherine Seda's guide helps you avoid costly mistakes that can bedevil even the most experienced advertising veterans. The wealth of accurate, savvy information contained in this book makes it a must-read for anyone promoting products or services online. Using even a few of the tips and techniques offered in this book will boost your results significantly, paying for the book many times over. You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results.
Google in 30 Pages or Less by Timesaver Books. If you want to access all the information the internet has to offer, then this short easy to follow guide on how to use Google is for you. Google in 30 Pages or Less explains how Google started, how it works, and how you can use it. This book also tells you how to use advanced search operators to get the most out of the Internet’s most popular search engine, and find what you’re looking for every time. Also included is a brief summary of all the different services Google offers such as web directory, Google News, Froogle, Google Groups, and more. There is no faster, simpler way to learn how to have the World Wide Web at your fingertips.
The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher by Randolph Hock, Gary Price. A guide for anyone who makes use of the Internet for research, including librarians, teachers, students, business researchers, and writers, this book details what serious users have to know to fully take advantage of Internet search tools and resources. Newsgroups, image resources, and reference resources are covered, as are the major tools-search engines, directories, and portals-and strategies needed to access these resources. For those with little to moderate searching experience, friendly, easy-to-follow guidelines to the world of Internet research are provided. For experienced searchers, new perspectives on content and techniques are discussed. The Extreme Searcher's Internet Handbook: A Guide For The Serious Searcher is an excellent resource for the twenty-first century, as it covers in depth how to use searches to extract and verify accurate information from the Internet, as well as shop safely, browse efficiently, and above all, minimize the waste of time. From finding pictures to the different types and characteristics of various search engines, to protecting oneself from online fraud and much more, The Extreme Searcher's Internet Handbook is an excellent, easy-to-follow guide confidently recommended for Internet users of all skill and experience levels.
Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters by Renee Kennedy, Terry Kent The comprehensive guidebook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories. Included inside the book are worksheets that will help keep track of keywords, meta tags, where you've submitted your site, and more. Used in conjunction with the continually updated internet tutorial (links provided in the book), it is a thorough but easy to understand introduction to search engine promotion. Within a few hours, you will be optimizing your web pages for the engines.
Discover how easy it is to: 1. Organize your promotion efforts 2. Write effective web copy for search engines 3. Understand the online directories 4. Find keywords 5. Write meta tags 6. Learn how the search engines work 7. Submit your web pages 8. Analyze your traffic The comprehensive guidebook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories. Included inside the book are worksheets that will help keep track of keywords, meta tags, where you've submitted your site, and more. Used in conjunction with the continually updated internet tutorial (links provided in the book), it is a thorough but easy to understand introduction to search engine promotion. Within a few hours, you will be optimizing your web pages for the engines.
Search Engine Positioning by Fredrick W. Marckini. Search Engine Positioning is a hybrid web marketing and technical HTML title for experienced webmasters who are responsible for improving and increasing the traffic to a company's web site. According to IMT Strategies, "search engines create more awareness about web sites than all advertising combined including banners, newspapers, TV, and radio." In 1999 web traffic grew by 300%, and Internet commerce is expected to grow exponentially through 2002 with worldwide sales approaching $60 billion and business-to-business sales in excess of $300 billion. As web pages proliferate , companies must implement more aggressive search engine optimization strategies to complement advertising and marketing efforts. Search Engine Positioning provides not only the marketing insight into improving a web site, but the technical nuances of optimizing HTML to increase web traffic for higher visibility and increased sales.
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